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Growing Glass Franchise Adds New Michigan Location

Growing Glass Franchise Adds New Michigan Location

The home services sector is continuing to see increasing momentum as homeowners are demonstrating confidence in making sustained investments in their properties. Many remodeling / replacement contractors like The Glass Guru are seeing persistent growth month-over-month and vs. prior-year-to-date. The home improvement category is HOT! Not only is The Glass Guru seeing incredible organic growth among its network of independently-owned franchise locations, but the company also is seeing increased demand from entrepreneurs seeking a franchise opportunity with The Glass Guru.

The Glass Guru recently launched their fourth franchise location in the state of Michigan. The organization now has locations in Traverse City, Lansing, Grand Rapids, and now Holland – Grand Haven. Franchise owner Joseph Ocasio completed his initial franchise training on April 2, 2021, at the company’s Indianapolis North, IN location. 

Ocasio comes to The Glass Guru as a business development professional specializing in business start-ups, opening new markets, and building successful programs and enrollment strategies in higher education. He holds both a MA in Educational Leadership from Gwynedd Mercy University and an MBA in Management / Marketing from the University of South Florida. 

What led me to considering this particular franchise opportunity, and what drove my decision to move forward with the brand… Promotion, Process, Product(s), and People. I’m really excited about being independent. While my biggest concerns are about gaining market share and finding good people, my plan is to drive toward an ‘eight-and-out’ staff-run model within 2 years. 

The pre-launch checklist was presented in a structured format so that it was clear what items I needed to accomplish to launch my franchise location. The Glass Guru corporate team was effective at proactively communicating with me during the pre-launch process, and the materials were great. What I liked the most was working with experienced and knowledgeable partners.” 

Joseph Ocasio  |  Owner, The Glass Guru of Holland – Grand Haven, MI

With training behind him, Joseph Ocasio hit the ground running and is proudly serving the glass replacement and window & door repair needs of his market, including customers in Holland, Grand Haven, Douglas, Fruitport, Macatawa, Muskegon, Spring Lake, West Olive, and Zeeland, MI. With hard work and a great business model and an incredible support team behind him, Joseph Ocasio is likely to meet his business objectives.

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