The Glass Guru was recently named to Franchise Business Review’s second annual “Culture100” list. The list recognizes the top 100 franchise brands in a 2021 report on the Best Franchise Cultures.
Franchise Business Review, a franchise market research firm that performs independent surveys of franchisee satisfaction, provides the only rankings of franchises based solely on actual franchisee satisfaction and performance. Franchise Business Review publishes its rankings of top franchises in its annual Guide to Today’s Top Franchises, as well as in special interest reports throughout the year that identify the top franchises in specific sectors.
The Glass Guru was among 224 franchise brands, representing nearly 25,000 franchise owners, that participated in Franchise Business Review’s research on the best franchise cultures. Franchisees were surveyed on 33 benchmark questions about their experience and satisfaction regarding critical areas of their franchise systems. The brands that were selected received the highest overall ratings based on 12 questions specifically focused on leadership, core values, whether they enjoy being part of the organization, and would they recommend their franchise to others.
The impact of the pandemic this past year on small businesses has put the spotlight on franchise culture more than ever. Our research into hundreds of brands really shows which ones held up the best when rated by their franchise owners. The franchise companies that have the honor of being named to our Culture100 list are clearly among the best of the best franchise opportunities.”
President and COO | Franchise Business Review
The Glass Guru’s survey data showed the following:
- The brand clearly eclipsed the 2020 FBR benchmark for franchise satisfaction with a score of 75.9 vs. the FBR benchmark score of 70.9
- The Glass Guru bested the benchmark for home services brands (71.8)
- The areas The Glass Guru brand scored the highest in the survey:
- Recommend the Brand to Others (88.7)
- Honesty & Integrity (84.8)
- Enjoy the Organization (84.3)
- Enjoy the Business (84.3)
- The Franchisor Cares About My Success (84.2)
When it comes to the brand’s inclusion on this particular list of franchise opportunities, The Glass Guru’s leadership team could not be more pleased.
After the last year and a half, nothing surprises us anymore. Last year, in a year where everyone expected our brand to be down economically, our franchises instead broke almost every economic record our brand keeps track of. That momentum clearly followed us into 2021, with individual locations continuing to hit high-water marks on a monthly basis, the organization hit several monthly revenue records, and is also on track to best last year’s aggregated numbers.
Our franchisees continue to be rock stars, and the teams in the field are all striving to meet the promise of the brand each and every time.
We have to think that our brand’s culture has something to do with that. We’ve always seen ourselves as teachers with a duty to better inform our communities about the glass in their home. Our service-led, low-pressure approach in the home resonates well with our customers. Our entire philosophy at our headquarters revolved around 2 simple principles: 1) Be the guardian of the brand, and 2) Do everything in our power to ensure happy and profitable franchisees. If we can continue to execute everything we do with those two principles front-and-center, our brand will continue to prosper.”
Founder & President | The Glass Guru
This ranking is yet another validation that The Glass Guru brand is doing something right. The company looks forward to big things to come and they continue to roll out new initiatives that support The Glass Guru’s simple philosophy. Visit FranchiseBusinessReview.com to see the full list of the 2021 Best Franchise Cultures.