Top-ranked home services franchise The Glass Guru announced the recent addition of the organization’s newest franchise location in Lehigh Valley, PA. This marks the company’s first franchise location in the state of Pennsylvania. Franchise Owners Placido and Alicia Hernandez completed their franchise field training (required of all new franchise owners) in mid-February 2021. Placido Hernandez comes to The Glass Guru after spending a decade serving the local community as a Law Enforcement Officer. Alicia Hernandez is a local Realtor, and the couple have been avid real estate investors for some time. When asked what brought them to decide to purchase a new business, it was apparent that this had been in the Hernandez’s plans for some time. Placido was looking for something meaningful to transition to after a distinguished career as a Police Officer. The couple are incredibly focused on the concept of service and being valued members of their community.
We have always wanted to start a business that would make a difference in our community while at the same time providing quality service to our local residents. As real estate investors we saw a specific niche within the home remodeling market that was greatly underserved, windows and glass. We experienced this issue first hand when we needed our own windows repaired. The Glass Guru was the obvious choice as they were the only company we could find that offered foggy window repair. Their knowledge of the industry and customer service is second to none.” Placido & Alicia Hernandez | Owners – The Glass Guru of Lehigh Valley, PA
With a new location in PA, The Glass Guru’s strategy of targeting underserved markets is continuing to play out. The company has deliberately focused franchise recruiting efforts on parts of the country where The Glass Guru has less brand presence than in other heavily saturated markets. That’s led to a significant increase in new The Glass Guru locations in previously unserved / underserved markets like Tennessee, Michigan, Kansas, and now Pennsylvania. Placido and Alicia Hernandez came about The Glass Guru at a very good time. The company has seen great momentum and monumental growth, in spite of the pandemic and the economic impact that many other market categories have felt. The Glass Guru is regularly recognized as a top home-services and low-cost franchise opportunity, both being qualities that are attractive to entrepreneurs and business investors alike during these uncertain times. The leadership team at The Glass Guru have great expectations about how the Hernandez’s will perform in their market. The Lehigh Valley, PA market is full of untapped potential and unserved customer needs. This bodes well for the couple, as the perpetual demand for glass, window, and door services for residential and light-commercial customers has been a component of the company’s growth since the inception of franchising in 2007. The couple is a shining example of franchising is a great opportunity for savvy investors to build businesses in their local community, and be “in business for themselves, but not by themselves”, having the full support of the brand behind them along the way.